No one loves Valentine’s Day more than email marketing people

I found this analysis from Elite Email and thought it would be a good reminder to send out those Valentine emails. According to Elite Email, as Valentine’s Day approaches, email marketers in all industries are sending out themed email marketing campaigns. An email trend analysis done by the company shows that a huge number of small businesses and non for profit organizations sends out themed campaigns to their mailing list. Not hard to agree with as we know customer engagement increases when the timing is right and the topic is relevant. 

Also, specific sectors such as retailers selling flowers or chocolates and many businesses in the hospitality industry such as hotels and restaurants have increased email sending volume leading up to the holiday. 

Examples of other themes they identified in the report are:

December:    Holiday and celebrations

January:       Super Bowl

February:     Valentine’s Day.

The spike in themed email marketing sending volume comes also from sellers of chocolates and flowers, which is a consistent trend year-over-year as those merchants can truly capitalize on the holiday. 

Other organizations in just about every vertical market are sending out themed emails as well. The hospitality industry uses email technology to really push their Valentine’s Day marketing initiatives in an effort to drive consumers into their establishment. Many hotels offered exclusive promotions to the contacts on their mailing list to increase occupancy during the holiday. While restaurants and bars found emails to be an effective way to spread the news about their holiday menu or offer coupons to be redeemed on Valentine’s Day only.

Non for profit organizations are also among those who use cupid, hearts and other Valentine's Day related imagery to remind people not only about giving to their loved ones, but other people in need as well.

With Email marketing software, organizations of all sizes are empowered to send out timely and relevant emails. Unlike tradition print media that has large lead times, expensive design fees, a business can launch a Valentine’s Day email marketing campaign with just a few clicks of the mouse.

Timely and Relevant

An analysis of the response metrics to Valentine’s Day themed emails shows a slightly higher than average engagement rates (open and click rates) as consumers are quicker to open more relevant messages. This higher email marketing engagement leads to even greater ROI for the business as more consumers interact with their brands content.

The analysis by Elite Email concludes that many organizations are hoping to capitalize on the “last minute” before Valentine’s Day, sending out final campaigns on February 13th and 14th. These emails are crafted so that if all previous emails were ignored, once Valentine’s Day has arrived and is all over the media, the email sitting in their inbox is even more relevant.

There is still time for that last email...