Social Media Strategy

The key to social media success lies in a clear social media strategy.

So, in order to use social media for long-term business benefits you have to address the needs and wants of the users while simultaneously ensuring that key business goals are being met.

This is never straightforward, especially as social media and online communities can affect many areas of your business, from product development through to PR and advertising.

Make therefore sure that you secure buy-in from all relevant employees across all teams.

Steps to define the strategy:
1. Define the process.
2. Conduct workshops with the stakeholders to take a unified approach to social media.
3. Identify a social media strategy that's based on your brand values and strategic goals, giving you results that are measurable, accurate and useful.

Do it yourself or with the help of a consultancy.