SEO made easy

I have compiled a 12 point check list mostly for myself and my own SEO work. If it can be useful to you too, help yourself to the list!





1. The ideal is to identify the keywords that your prospects actually use, but the competitors don’t use to optimize their pages.

2. Use a targeted optimization strategy by picking a few pages, that’s the way to get the biggest bang for your buck.

3. Web crawlers does not like of you optimize a page for more than one word, therefore, each page should be optimized for a different key word.

4.Understand how Google rank pages. They use more than 200 signals and keep them a secret, but talk to an SEO expert to keep up with the changes.

5. 40% of searches happen through other services such as Bing. Most search engines use the same signals, but prioritize differently. So don’t miss out on web traffic through other engines.

6. A correctly tagged page code is important for the web crawlers to pick up your content and present it when your prospect use keywords to find you. If the page description uses keyword and is informative, there’s a better chance your prospects will want to click through to the page.

7. Make sure your web design is handled right. Flash and other types of multi media need to be handled in the right way for SEO.

8. SEO doesn’t like slow web pages – Google’s algorithm docks you for it when ranking search results. Therefore make sure jQueries and other plug ins are structured correctly.

9.Make external links to other pages. Make sure the links are interesting.

10. Use key words in your posts on LinkedIn, Facebook and Twitter to attract prospects and build network of advocates.

11. Fresh content helps your page rankings, you need to constantly reevaluate your strategy, the codes and page content in order to keep attracting prospects.

12. The longer you stick with it the more you will see the difference on your bottom line, use Google analytics or new leads as a measurement of the benefits over time.

Most important, start with optimizing your website if you haven’t done it already. How many points could you say DONE to?