What's your quick response to a new B2B client who says "We tried advertising. It didn't work."?
Most of us who have worked with B2B clients have heard it the context of both traditional print ads and discussing Google AdWords.
It seems to boil down to 5 issues:
1. Wrong message
2. Prospects didn't see the ad when and where they were looking
3. Customers just don't need what you're selling today
4. You had them, but lost them
5. Mismatched expectations
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